Designer Tory Burch uses Instagram like any Instagram normal user. Rather than strictly posting pictures that represent the Tory Burch brand, she posts pictures of her everyday life. Users are able to see the designer as an average person, which in turn helps them relate to her and her products.
Below, Tory posts a "selfie" picture just like the majority of today's Instagram users do. She also posts a picture of her children playing with their friends, just like most moms would. It is refreshing to see a well known designer using and posting photos on Instagram in the ways in which average people post.
Below, the designer posts behind-the-scene photos from the red carpet and a company photo shoot. Although these Instagrams are not what you would see from the average Instagram user, fans love to see backstage content that is not available on the Tory Burch website and catalog.
Additionally, with 327,000 followers, it is clear that Tory's fans appreciate her photos, which go above and beyond most designers who simply promote their products but posting pictures of their newest line.
Finally, the Instagram posts below are examples of photos Tory Burch posts from her travels. Her fans love her content without the Tory Burch brand perhaps even more than they love the content she posts of her products. Despite the fact that these photos do not directly promote her brand, users are reminded of the Tory Burch brand when they see these photos. Thus, the brand lingers in their minds - and as more than just another handbag and jewelry company.
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