Thursday, August 22, 2013

Show Me Your Mumu

Show Me Your Mumu, a fairly new (as of 2009) fashion house based out of New York utilizes a creative marketing campaign via Instagram.


At the beginning of the week, Show Me Your Mumu (aka showmeyourmumu on Instagram) instagrams a photo announcing that it is time for their weekly "Mumu Monday Giveaway" contest. 
Catchy, right?
 Instagram users that follow the company can then upload pictures of themselves wearing their cutest Mumu outfits. Users must hashtag #mumumondaygiveaway and tag @showmeyourmumu in order to enter in the contest.


At the end of the day, Show Me Your Mumu will pick a winner and send them a prize! 

What a great way to get girls excited about Show Me Your Mumu clothing.  
Let's face it - young women are ALWAYS on their smart phones and most of us are also avid Instagram users.   
Who doesn't love a little friendly competition anyways?