With over 870,000 followers, Red Bull has been named one of the top 20 brands to have mastered the use of Instagram by Business Insider.
Red Bull has a great Instagram account that plays on the tagline, "Red Bull is the only Energy Drink that #GivesYouWings". It is filled with awesome action shots and videos of people snowboarding, surfing, dancing, biking, and many other exciting sports:
These are two great shots that are exciting, fun, and visually appealing. Although there is Red Bull product placement, it is not the main focus of the photo. It definitely looks like these two men both "have wings".
Similarly, these surfing action shots are great for Red Bull's Instagram. They fit the hashtag #GivesYouWings perfectly and they aren't even advertising the product.
Like the company's Account Tagline says, "follow if you want to be inspired and have a zest for life."
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