Nordstrom

 The fashion forward retailer, Nordstrom treats their Instagram followers to behind the scene footage and  provide outstanding customer service via the online platform. 

When Nordstrom prepares to launch new products, they take advantage of the opportunity to let their loyal customers and fans view behind the scenes footage of photo shoots for the store's print ads.

Nordstrom also makes their Instagram followers feel special by letting them be the first to know about new products. Nordstrom posts exclusive previews (before the items even hit the website) just for Instagram followers. In addition, once Nordstrom posts pictures on their account, they still engage with consumers by answering their questions about product sizing, fit, item numbers, etc. 

Here, Nordstrom responded with in the hour to Instagram user yaaeellll's post asking how much the product was. Not only did the Nordstrom representative answer her question (on sale for $14), but, she also provided the item number for a similar bracelet.

Here are a few more examples of Nordstrom's excellent customer service via this social media platform: 

Nordstrom has created an effective Instagram account because they are active in responding to their customers and provide excellent customer service on the platform. This, combined with their behind the scene footage makes Nordstrom a social media marketing leader especially on Instagram.