Dunkin' Donuts

Dunkin’ Donuts has just recently started using Instagram. The company has already acquired 69,000 followers and I believe this number will continue to rise. Dunkin' Donuts uses their Instagram account to start conversations with their customers and fans. For example, the two Instagrams below read, “Look at these two wrapping up their summer vacation! What was your favorite DDestination?” and “What’s the coolest place you have taken a #DDRoadTrip to this summer?” 

Both Instagrams encourage customers to interact with the brand by commenting on the posts. This is an effective way to use Instagram because Dunkin’ Donuts is doing more than just promoting its products. Additionally, by commenting and sharing their content, customers are actually engaging with the brand, which is more valuable than just 'liking' the picture. 

Dunkin’ Donuts also uses Instagram to offer promotions and contests. Here is an offer Dunkin' Donuts launched during National Sandwich Month. The company encourages users to post a picture of a homemade lunch with the hashtag #DDChicken for a chance to win a gift card. Again, Dunkin’ Donuts is inspiring their fans to be interactive with the DD brand via Instagram.

The third way DD uses their account is to remind their fans about the company. The Instagrams below read, “ Just a reminder to stop and smell the #DunkinDonuts.” and “Don’t forget #DunkinDonuts or sunblock this weekend!” Rather than overly push the product on to their consumers, DD leaves their customers thinking about DD with out being annoyed.